There are few things in the world that are as intriguing as graphics. Each one of them seems to tell a different story where designs and colours synergise to form works of art. While all graphics may not appeal to all people the aim always is to get one designed appealing to maximum number of people. To do so you need to keep in mind the latest trends in graphic designing and ensure the same are incorporated into your project. If you are planning to hire an agency for custom graphics in Adelaide here are seven emerging trends that you should keep in mind -
Colour Gradient – If you had tried Photoshop in its nascent days you would remember how colour gradients were one of the most used tools back then. They had died down a bit over the past but they have made a grand comeback in the recent times. You can see them being used by designers in posters, banners and signs in Adelaide.
Custom Illustrations – You have seen how popular infographics have become and most brands are using custom illustrations everywhere. The advantage with this strategy is the fact that illustrations immediately strikes chord with the audience and helps improve your brand’s reach.
Use of Colour Channel – This was one idea that was explored by some designers in the past where an image would be broken down into RGB or CMYK. This is gaining prominence and you can explore this trend in your next project. Colour channels have a magical effect and set your graphics apart from all others graphic designs.
Handwriting Fonts – Fonts have been one of the major playing grounds for designers over the years. They have tried out all the fancy fonts depending on the theme of the graphics. One trend that has gained immense popularity in the recent years is the use of handwriting fonts. These add a personalised touch to the graphics.
Bolder Colours – One of the basic convention with the use of colours was to play it safe. It was so prominent that designers were unwilling to explore bolder colour shades. But not anymore as we see bold colours being used everywhere these days. They immediately attract eyeball and help deliver the intended message.
Designed Text – You would have surely come across graphics where the design is encapsulated with a text. This works brilliantly for campaigns which are centred on an idea that can be defined with one or few alphabets. The advantage here is that there are lots of empty spaces around the text which balances out the design.
Multi-Colour Branding – In the past businesses were touchy about the colour of their graphics so much so that every marketing material looked virtually the same with the only distinction being in size. Today multiple colours are being used even in the same marketing materials and this is one idea that you can explore to find more traction.
Keep these seven trends in mind and you are all set to achieve inspiring graphics that sets your business apart and helps you improve brand recognition.
About Author: Andrew Lawson is a veteran in designing custom graphics in Adelaide. He has been the person behind some of the most inspirational signs in Adelaide and constantly writes blogs around this industry.