Can You Learn Marketing Whilst Working A 9-5 Job?

Can You Learn Marketing Whilst Working A 9-5 Job?

In the United States alone, over 540,000 new people start a business each month.
Although, even more people shut their businesses down each month.

Before you go into learning marketing or starting a new business, you must first realize how many people
give up on their business and stop their marketing efforts.

The important thing to keep in mind when learning marketing is the end goal, this is the why?


Why Learn Digital Marketing?

Why are you looking to learn marketing skills in the first place?

Is it to create your own business which you can market on your own?

Or is it so you can secure a job at a marketing company in the future?

Whatever reasons you have for learning marketing techniques, keep them in mind when you are learning marketing.

It also helps to set some achievable goals along the way, this will ensure that you remain motivated.
If you are looking to start your own business, then learning digital marketing will not only
save you money, but it will save you time.

By carrying out your company’s digital marketing efforts yourself, you will be saving money as you will not need a marketer.

Not to mention, your time will be saved as you will not have to learn on-the-job.
Let’s say that you are not learning marketing skills to start your own business, but to in fact work at another business, then you are once again ahead of the curve.

By learning marketing skills, you can stack your personal resume with skills that not many other people will have.

The third reason you should learn digital marketing does not revolve around prospects that could arise directly in the digital marketing world.

Today, digital marketing has become a language, a way of communication.

Digital marketing requires you to understand the fundamental psychological profile of the masses. Once you look at how life has changed because of the internet, you will soon find that digital marketing is everywhere.


What Is Digital Marketing

So what is digital marketing? Digital Marketing is the term that categorizes all marketing efforts that use an internet-connected device. Search engines, email and social media are all channels that come under the digital-marketing banner.

Marketing agencies break digital marketing in some categories. These categories are pay-per-click, Search engine optimization (SEO), search engine marketing (SEM),content marketing, affiliate marketing, email marketing and social media marketing (SMM).

Search engine optimization (SEO), is the process of getting traffic to your website through natural/organic searches on search engines for free. To learn SEO marketing, you will need to spend time researching what factors that search engines look at when ranking websites. It is essential that you keep updated with new SEO practices as they change frequently.

You can learn SEO marketing whilst working a full-time job as it only takes around one hour of reading per week to understand what’s going on.
Pay Per Click (PPC), is another process of driving traffic and sales to a website, although this time it is not free.

PPC is when advertisers are charged a predetermined amount every time that one of their ads is clicked. This takes a considerable amount of time to learn, as the rules and regulations surrounding what can be advertised are ever-changing.

The best way to learn PPC marketing is by running a campaign and learning ‘on-the-job’.

Social media marketing is the process of driving traffic, sales and brand awareness through social media platforms. This includes Facebook, Twitter, Instagram, LinkedIn and other social platforms.

Connecting with customers via social media is a great skill to learn as it can generate huge amounts of sales and traffic. Learning SMM can also be time-consuming as it requires knowledge surrounding many different social media platforms.

To conclude, learning digital marketing whilst working a 9-5 job will be tough as many forms of digital marketing take a long time to master.

However, if you pick one of the category’s mentioned above and focus on learning only that aspect of marketing, then it will be more plausible.

The most practical forms of digital marketing to learn are social media marketing and search engine optimization.

These two forms of marketing alone are powerful enough to generate significant traffic for your business and get it off-the-ground.

If you run a business and find it hard to find time to learn digital marketing, then Rank Marketing has you covered.

They are the best digital marketing agency in Europe and work with clients of all sizes and budgets to make their businesses succeed online.