Your business needs a website to help prospective customers learn more about your products and brand. To reach your website and business, it needs an address, which is a domain. If you are looking for an Australian domain to let know the visitors that your business or industry is based in Australia, there are numerous options to get a suitable one.
With a perfect domain name or web address, your will have a professional presence on the Internet and a competitive edge the business needs. It helps reinforce your brand values, differentiate your products from others and increase traffic. How to find the most suitable domain for your business in Australia? Here are a few essential points one should think about while selecting and registering an Australian domain name.
Choose a domain that is short, simple and easy to remember and type
Have you come across popular Australian business websites? What do they have in common? They are known for short and simple, as well as easy to remember and type domains. For example, the Australian supermarket, Coles has a short and memorable website address, which is ‘coles.com.au’. Similarly, the biotechnology company, CSL is lucky to have ‘csl.com’ as a domain name.
With short and indelible domains, you can help the visitors recall the website address and type it on the URL space bar without any mistake. Customers who are looking for your product or service can find you easily and get the required information. Other than providing a good user-experience, a short and simple domain name can also bring more traffic, thus improving its rankings on the search engines.
Have a right domain extension
A perfect domain requires an appropriate extension, for not all domain extensions work the same. With innumerable of them around, one needs to know the different types and for what they are used for. To let to know your business is located in Australia, you can choose from country-code top-level domains (ccTLDs), as well as from second-level domains (SLDs). Some of the common ones in ccTLDs are ‘.com.au, .net.au, .org.au and .asn.au’. Now you have .au domains as the new Australian domain. The extensions org.au and .asn.au are suitable for noncommercial organizations.
The new .au domain is suitable for any business or industry in Australia if you want to attract local customers.
Avoid using numbers and hyphens
When having a unique domain name is important, it is not the be-all and end-all. To distinguish your website from others, using numbers or hyphens will make it difficult to read and memorize for anyone. As far as possible, it is essential to keep your domain name straight and plain. For instance, David’s dry cleaning services would be better if it is ‘davidsdrycleaning.com.au’ rather than ‘davids-dry-cleaning.com.au.’
Use a brandable domain name
If you have a startup for which you want to have a website address. It is better to create a domain using your brand name, which will be easily communicable and memorable. Moreover, a brandable domain is seen as trustworthy, for the brand name increases credibility and respectability, which is essential today to remove security concerns.
In conclusion, you have to look for a short, simple, memorable and brandable Australian domain for better recognition and traffic to your website.