The data has been skyrocketing at a burgeoning rate. This phenomenon has led organizations to find a way which can be used to tap into the large chunks of data that has been revolving all around us. This is where big data stepped into the arena. Since its arrival on the scene, big data has been revolutionizing the way we have approached skyrocketing data. But let us first outline the definition of Big Data:
According to Tech Target, Big data is often characterized by 3Vs: the extreme volume of data, the wide variety of data types and the velocity at which the data must be processed. Although big data doesn't equate to any specific volume of data, the term is often used to describe terabytes, petabytes and even exabytes of data captured over time.
What makes it important?
“The importance of big data doesn’t revolve around how much data you have, but what you do with it. You can take data from any source and analyze it to find answers that enable 1) cost reductions, 2) time reductions, 3) new product development and optimized offerings, and 4) smart decision making. When you combine big data with high-powered analytics, you can accomplish business-related tasks such as:
- Determining root causes of failures, issues and defects in near-real time.
- Generating coupons at the point of sale based on the customer’s buying habits.
- Recalculating entire risk portfolios in minutes.
- Detecting fraudulent behavior before it affects your organization.”
(Source: SAS)
Let us delve deeper into the benefits that are provided by Big Data Analytics solutions for app development businesses. Come on let’s take a look:
Serve your users in a better manner
Big Data analytics solutions help you better analyze the humongous data available around and make the best out of it by gaining relevant insights about the customer. It can help you devise your own strategy with the precise information that will ultimately assists you across different lifecycle stages.
Bring back churning customers
The successful apps make use of analytics to make the best out of their efforts, not only in retaining the most loyal customers, but also to bring those customers who have deviated from your app due to various reasons including bad services provided by you and much more. Here getting an idea of how, when, where customers dumped your mobile app would help you come up with new ways to bring back churned customers.
To conclude, app analytics and its use has become the need of an hour as we move ahead in the future. If you are faced with any confusion, you can get in touch with a skilled team of California web developers that can provide the solutions for your requirements.