Here’s How to Prepare Your Website for Mobile-First Indexing

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In this mobile world, optimizing your site for mobile devices has now become the utmost need for almost every business. It is because the majority of people all over the globe prefer to browse websites on their mobile devices. But unfortunately, today, there are a very small number of websites that are optimized for mobile. However, after Google’s mobile-first indexing update, which clearly shows that Googlebot will consider mobile sites for indexing and ranking, more and more brands start investing their efforts in creating a mobile version of their sites.

In order to offer incredible user experience and prevent your website from any potential ranking and traffic issues, it is important to optimize your site for mobile. If you are wondering whether your site is mobile-optimized or not or how to prepare it for mobile-first indexing. Here are some easy steps you can follow to make your site mobile friendly.

  1. Make it Responsive


Google loves mobile-friendly or mobile responsive sites. If you have different versions for desktop and mobile and you have to make content changes separately on each site, then it’s time to make your site mobile responsive. However, if your content dynamically updates between mobile and devices, then there is no need to make any changes to your site.

However, if your mobile site isn’t mobile-friendly, then you have to make it responsive immediately. Don’t panic. You can prepare it for mobile-first indexing by using different tools. For instance, Google’s Mobile-Friendly Test Tool is an amazing tool that can tell you whether your site is mobile-friendly or not. There is another tool, Responsive Design Tool that will show you how your site looks on mobile devices, tablets, and desktops. You can use the Structured Data Tool to ensure your site is structured properly, and if it finds any problem, Google Search Console will tell you how to fix those issues.

  1. Use a Responsive Theme


If you have a WordPress website, then there are no worries about the site responsive, as there is nearly every WordPress theme is responsive. However, if you are using an older theme that is not mobile responsive, now is the right time to update the theme. Before rebuilding the code, make sure to take the backup first before testing the new version. If you are planning to go with the new one, there is a huge range of free, lightweight, and responsive WordPress themes available to choose from. If you are using a custom theme and don’t want to shift to a new WordPress theme, then contacting a team of professional developers is a worthwhile decision. A mobile app development company can help you make your website mobile-friendly by fulfilling all your coding needs.

  1. Try Some Mobile Plugins


Using mobile plugins is another great idea to make sure your site is mobile friendly. Fortunately, there are a number of plugins available that can play a great role in mobile optimization. These plugins are tailored to provide great mobile optimization experiences and create a mobile-friendly version of your site. Jetpack. WP Mobile Menu, WPtouch, AppPresser, WordPress Mobile Pack are a few famous WordPress mobile plugins that are packed with remarkable features. These mobile plugins can quickly turn your website into a user-friendly and mobile-friendly site. You can choose any of these WordPress mobile plugins that best suits your needs and give your mobile site a better user experience.

  1. Improve Loading Time


Speed plays an important role in providing a great mobile experience that will convince the users to stick to your site and interact with it. A recent study suggests that nearly 53% of people leave a site if it takes longer than a three second to load. Slow mobile experience can increase the bounce rate and prevent potential buyers from converting.

If you want to reduce the bounce rate and increase your conversion rate, then you have to improve the site speed.  There are some effective tools such as Chrome DevTools, GTmetrix, and more that can help you check the speed of your mobile site.

Over to You

If you want to grow your business, optimizing your site for mobile devices should be your priority. Optimizing the user experience - everything from the design layout, UI elements to the images and lowering the bounce rate will help you prepare your site for mobile-first indexing. Hopefully, these mobile best practices will help you come up with a better, responsive, and mobile-friendly version of your site.

 

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