Before stepping over the benefits of headless strategy to build an eCommerce Website Design first we need to have a brief understanding of what this strategy intends on delivering. The reason headless eCommerce is majorly driven towards the customer UX is that it works to separate front-end and back-end operations, where the content presentation that regulates the opinion of customer separate from system regulations.
This architecture of eCommerce where both the operation does not rely on each other is known as a headless approach. What comes next in a headless strategy is something we might have failed to care for and i.e banner ads, social media, videos, images, catalogs, and more. Connecting with the customers on a personal level is what builds the pioneer of trust.
- API-led connectivity
The approach where the site intends to serve the viewers in a better manner by integrating data, systems, and application with the modern techniques. API enables the website owners to uses a good number of technologies which assists in achieving a better user experience.
Out of the three layers of API which are a system, process, and experience. The system layer exposes the applications and systems via APIs then the process takes those APIs and configures them to business assets. Last but not the least experience layer is there to reconfigure APIs and check the impact of the all the layers on the user experience.
The place of interaction between the customer and website is called “the glass”. This glass could anything starting from eCommerce solution to content management solution or both.
The approach of headless eCommerce was not present since the evolution of technology and eCommerce websites. Earlier, the sites had only on one medium of the delivery i.e desktop. But as time progress so does the technology the mobile approach made it advent for all the sites to enter the market of mobile eCommerce. This brings us to the omnichannel strategy which is a bit complex to be handled by both front-end and back-end together.
Key Benefits Of Headless Strategy
- Personalization
Working on something and something innovative is what creativity stands for an eCommerce site is always all about creativity. As a headless system do not have to face interruption from other operations, the developers can experiment with different personalization strategies without the fear of affecting your website.
- Speed
As the front and back-end operations are decoupled each side of the website gets equal and personal attention. The separate architecture allows the user to add changes to only the required part of the system. This setup increases the speed, saving a huge amount of energy, cost and time.
- Flexibility
The two operations separated gives the developers ease of making changes in front-end activities. The customers demand to have an easy to use, seamless and updated web experience. This whole process can be done without having to hinder any back-end processes.
Likewise, there are several other benefits of using headless eCommerce some being clearly visible some acting as a hidden advantage. Companies working for eCommerce website design in Sydney has implemented a strategy on many web designs to enhance customer UX.
Author Bio:
The author is Harshal Shah, CEO, and founder of Elsner Technologies PTY. LTD which is a WordPress Development Services that offers eCommerce Website Design in Sydney and Melbourne, Australia. He is a tech evangelist with a reputation to provide optimum solutions for business automation and solving real-life problems with the power of it.