Without streamlining consent management and integrating it into DataOps, organizations waste significant time cleaning and parsing datasets for downstream users. Comprehensive consent management should be able to create a single source of truth for all data used throughout an organization, which improves efficiency and helps teams function with pared back data.
The publicity around personal information and data means that even minor mistakes around collecting data have major negative impacts on customer relationships. In most cases, organizations that fail to adhere to data permissions are considered untrustworthy. Since it’s now necessary to gain consent for data collection and use, being open and transparent about data usage and having a strong track record in data safety can enable organizations to access broader and more valuable data over time.
One effective solution for bolstering your consent management capabilities is using a secure virtualized data platform for data governance and processing. Data virtualization allows all data to remain in its own location, with only a virtual copy brought together for processing. For consent management, this means that data administrators can quickly filter all usable data for specific queries and compose automatically compliant datasets for downstream teams.
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