Focus on Home, About & Contact Pages
When it comes to any business, the home, about and contact pages are those pages that every visitor checks. You need to optimize these pages with all the relevant information that your customers will find useful. For optimizing the contact page, add the NAP (Name, Address, Phone) correctly. Many local businesses don’t have the NAP properly listed on the website and they lose SEO benefits.
Footer is Also Important
Just like we optimize the header, while conducting a local SEO audit, make sure you are also adding more information to the footer. Add links to important pages in the footer or if you have multiple locations, then you can also mention this thing in the footer. According to a survey, correct footer optimization leads to 50% more conversions.
Clickable Phone & Map Navigation
Always add the option to click to call feature on your number field. As most people search a query using their smartphones, it becomes easier for all to click and call a business. Along with it, if you add a Google map near the address, it will help you strengthen your local SEO services.NAP Should Be Consistent
Not keeping the name, address, and phone number across all touchpoints is one of the biggest reasons why businesses don’t rank in local searches. The tip here is to keep the NAP details consistent across all the listings sites and social media platforms
Opt for Structured Data
Not keeping the name, address, and phone number across all touchpoints is one of the biggest reasons why businesses don’t rank in local searches. The tip here is to keep the NAP details consistent across all the listings sites and social media platforms.