SEO i.e. Search Engine Optimization is a well-known digital marketing strategy. However, sticking to the same strategy won’t work in this changing world, thus anSEO company can help you regarding this.
In this modern world, we can clearly see a shift in business practices. Earlier people were not using online modes to promote their business. And, if we see now, then the scenario is completely changed. Today no one wants to miss the benefit of online channels and other Innovations in technology.
SEO helps in ranking your website higher in the search results. Due to this more people visit your site and thus the chances of sales also increase. However, with the changing trends and updates, the SEO strategy should also be updated, especially when things are not working for you.
In this article, we will let you know the signs that you need to evaluate your SEO strategy
6 signs to evaluate your SEO strategy
Drop-in organic traffic
One of the main motives of SEO is driving organic traffic to the website. And, when your website traffic decreases, then it means your SEO is not working right. The decrease in traffic will be more concerning when the traffic of revenue-generating people will decrease. It simply means that you are not attracting the right target audience.
You should keep track of which leads become customers so you can credit your most loyal customers to the source. Also, check whether or not the customers are attracted through SEO?
You should also know the source of your customers because once you know the source of your customers, you can improve your relationship with the customers. Also, you can retain your customers and increase sales.
Your website is not generating enough leads
If your website is not generating enough leads, then this is a big concern for your business. This means that your website is not performing well. It may be possible that the design of your website is very good, it is attractive, and also generates more traffic. But, if it doesn’t generate leads, then these all things will be of no use. So, doing an SEO evaluation of your website is not generating enough leads. Try to take the help of SEO experts for getting good results.
Not witnessing any growth
One of the main purposes of implementing SEO is to achieve the growth of the website. And, if you are not seeing the growth itself, then it is not a good thing. So, this is a big sign to evaluate SEO strategy. In this condition, you can take help from the Best SEO company Sydney,their experts can guide you very well and help to grow your business website.
Drop-in ranking for primary keywords
You need to check whether your website is ranking for primary keywords or not. If not, then you need to track the keywords. Monitor the keywords that bring in the most traffic and leads so you can concentrate on them. Always keep in mind that bottleneck keywords are difficult to rank for because you're up against other websites.
You can use various tools to track the rank of your primary keywords. You will also know how much traffic is generated by those keywords. So, you can get an overall review of your primary keywords.
You don’t have a content marketing strategy
Today, ‘Content is the King’, if the content is used properly, then it can do magic for you. Content Marketing is a very useful strategy to attract people to your business. If you have good content on your site, then you can drive more audience to your site. All the brands from a smaller one to a bigger one, everyone is using content a lot for their business. You should hire content writers to write quality rich content for your website. If you have saas based business then you should list your business to the software directory also.
The content that you post should be related to your industry. You can post blogs, stories, informational pieces, Q&A, etc. If the content is of good quality, then it will definitely draw the audience towards your website. So, if you still don’t create and use content, then it's time for you to evaluate your SEO strategy.
Your business does not appear on Google Maps
Google has an amazing feature called – Google My Business. It displays all information about your business and, most importantly, shows your business location on Google Maps so that people can also visit your store. It acts as a local directory. And, if your business does not appear on Google Maps, then you are missing an enormous thing.
For getting your business details updated on the Google My Business page, then you can hire SEO services in Australia. They can really help you to update all information on the Google My Business page. This will increase the awareness of your brand.