If you are planning to hire a seo company, more than choosing the right one you need to know which ones to keep at bay. There is no dearth of agencies in australia and hence you need to approach the whole hiring process with caution. A wrong choice not only denies you the visibility and rakings you wish to gain but in the worst case can result in your website being penalized. If you take note of the following warning signs you will save yourself from making a wrong choice -
1. Their work process is a secret
You can find out how to fire up a space shuttle and fly it on the internet! There is no secret recipe to success in search engine optimization. Most agencies do pretty much the same things while optimizing a website and hence there are no proprietary secrets in this business. When choosing a seo package you need to be aware of what you are paying for what distinguishes the different packages the agency offers.
2. They are promising you the moon
While every company does boast about its achievements you should stay away from those who are selling you an impossible dream. For instance if you sell smartphones online and some agency says they would rank you on top of search results for a generic keyword like ‘phones online’ they are taking their promise to an insane level. A good agency would only promise what can be realistically achieved and would not lure clients with false promises.
3. They won’t let you interview the executive
There is one rule that stays true for internet marketing in sydney – the success of your campaign ultimately rests on the skills, knowledge and creativity of the person in charge of your project. If the sales team or the top executives don’t let you interview the person who would handle your project they aren’t confident about his/her skills. You know what you need to do next, don’t you?
4. They have cracked google’s algorithm!
If you hear that from a team just offer to buy their crack information! Jokes apart, the very fact that google keeps changing its algorithm is to prevent people from exploiting search results. If someone does crack google’s algorithm it is worth multi-million dollars in the seo industry. The same person won’t need to run after you few hundred dollars every month!
5. They confuse you with jargons
Will a good physician merely describe your illness in a medical jargon? No, they tell you about your illness and treatment required in a language that you understand. It is the amateur agencies that talk to you in jargons to stress on their knowledge and professionalism. If you are confused about their work process and how they would go about running your campaign you can say thank you and goodbye!
Keep these things in mind and you would be able to avoid agencies that would offer you more to worry than benefit your marketing campaign. The world of internet marketing in sydney is crowded and hence you must avoid falling into a trap.
About author: James taylor works with a leading australian seo company and being a regular blogger writes on this industry as well as other things that concern clients who look to hire and agency for internet marketing in sydney.