The world’s hunger for content can now be met with near-immediate gratification. Today, you can watch or listen to almost anything you want, at any time, on any device. And you can get it delivered to you virtually instantaneously. Meanwhile, as digital media organizations gain an unprecedented level of insight into market segmentation through business intelligence analytics, and broadband speeds constantly rise, it is opening the floodgates for content providers to create unique and personalized ways to cater to the global audience.
However, people rarely want to pay for what they can get for free. Whether for their own profit or because they simply don’t care about breaking copyright laws, piracy of copyrighted materials has become one of the biggest dangers to creative industries. To protect digital content, a flexible and effective solution is needed which is where digital rights management systems come in.