Why Are Your Business Proposals Failing to Impress Prospects?

Presenting a business pitch face to face is vastly different from submitting a business proposal. When you’re meeting in person, you can get instant feedback by interpreting facial cues, which is not possible with a proposal.

There is a lot riding on writing business proposals. Even a seemingly simple mistake can cost your business a valuable contract.

Are your business proposals getting rejected? Putting words on paper to convince and impress prospective clients is not an easy task. Take a look at some ways you can improve your business proposals.

Text-Heavy Proposal

Lengthy, text-heavy proposals can get boring. If you want to keep the readers engaged, make sure your proposal is succinct. Rather than including too many unnecessary details, include graphics and illustrations to make your proposal more appealing. An infographic can do a much better job of explaining a concept than a chunk of text.

Using Complicated Language

Often businesses include complicated language and technical jargon in the hopes to impress potential clients. But this can have the opposite effect. The prospect may feel lost and confused.

Use simple language to ensure your business proposal is easy to understand. Remember that you are an expert in your product but the prospect isn’t.

Neglecting Client’s Needs

There’s no argument that the main purpose of a business proposal is to convince prospects to buy your product or service. However, you cannot take that approach when drafting a business proposal. Avoid just talking about your achievements and instead focus on the client’s needs. Use your business proposal so showcase how your product can solve the prospect’s problems.

Overlooking Grammatical Errors

Grammatical errors and spelling mistakes can be off-putting for prospective clients. Even if you've dedicated a lot of time and effort to writing a business proposal, such mistakes can make you look careless. Use editing software to ensure your proposal is error-free.

Poor Formatting

The visual presentation of your business proposal is just as important as the content. Use different editing tools, a suitable font size, a well-structured layout, margins and other formatting tools to design a highly professional proposal.

Forgetting Call To Action

If you want a prospect to become your client, you cannot forget to add a powerful call to action to your business proposal. You need to clearly tell the prospective client what the next step is.

Do you lack the experience or skills to put together a persuasive proposal? Instead of missing out on coveted opportunities, get a technical writing expert on board.