There are many reasons for having labels on your packaging, apart from the obvious reasons such as legal requirements and Government regulations. If the labels on your packaging aren’t designed correctly, they can make your packaging appear bland, dull and unexciting to your customers.
Here is why your business should be using custom packaging labels in 2020.
* Stand out from your competitors
Your products aren’t the only products on the shelf, which means you’ll have plenty of competition to contend with. It needs to stand out anyway it can to grab your customer’s attention. Using custom-made packaging labels does this with large fonts, attractive images and bright vivid colours. Simply catching your customer’s eye before your competitors can increase your sales.
* Make sure they know how to use it
If a customer can’t quickly and clearly understand how a product is meant to be used from scanning the packaging, they are most likely not going to make a purchase. Apart from being visually appealing, custom packaging labels can provide instructions or steps on how to use the product. You can select attractive and clear fonts that are easy to read and that can be instantly found as soon as a customer picks up your product.
* Create a brand, build an empire
All established organisations and businesses have consistent branding throughout their products. Customers are very visual when searching for products. This means the use of colours, fonts and logos is crucial to creating a brand that customers will instantly recognise. By establishing an emotional connection with your customers through the use of branding with custom packaging labels, they will be much more likely to become a loyal customer.
* Complying with requirements
Depending on the product you are selling, you will be required by law to display certain information on your packaging label. For example, if it is a food product, then you will be required to clearly display all the nutritional information such as how many grams of sugar it contains. Dangerous or hazardous products like solvents need to display safety information such as precautionary statements and what procedures to follow if the product is accidentally swallowed or gets in someone’s eyes.
* Quick identification
There is a large chance that you won’t be packaging just one specific type of product. When products have various versions such as white chocolate and dark chocolate, the design of your packaging labels is incredibly important. Customers need to be able to quickly tell the difference between each version of your product. Matching the colour of the label to the colour of your product can be a quick and easy way of communicating to your customers which version they are buying.
This is also a great way to communicate a certain benefit or USP (Unique Selling Point) that your product provides. If your product is gluten-free, then having large and bright colours on your packaging will help advertise this to your customers.
To ensure your product stands out in the right way, search online for a packaging supplier in Australia that will work with you to create your own unique custom packaging labels today.